Meet John
John Zehren is an experienced executive leader driving aspirational results! He is skilled in Executive Leadership, Sales, Medical Devices, Management Board, Strategy, Sales Management, Marketing Management, Sales Force Expansion, Compensation Development , Medical Startup, and much more.
John specializes in helping businesses transform their operations and achieve their goals. As an experienced consultant, he works closely with clients to identify areas for improvement and develop customized solutions that drive real results. John will be hands-on helping lead change management from the front, supported by his time-tested expertise.
Whether you are looking to create a new incentive plan, improve rep efficiency, expand your sales force, expand customer base, or look for a sales force diagnosis on improvement areas, or managing the effectiveness of 6 Pillars of downstream Marketing Programs, John has you covered. Remember, he is not a walk away consultant. His true strength lies in the effective implementation of these critical accelerators with your team. A rare difference! John has the expertise and experience to help you get the accelerators part of the SOP of your company.
The John Zehren Difference: making sales plan 26 out of 26 years takes expertise in creating and implementing an array of specialized sales acceleration tools. John has direct hands on experience and massive success in implementing sales acceleration tools that are crucial to over-achieving operational plans.
Former Chief Commercial Officer of Medtronic Neurovascular Division, former CEO of a medical device start up and currently sits on two Medical Device Board of Directors.
accelerator programs offered:
Sales Accelerator Programs
- Creating & implementing winning compensation operating plans (over 100 launched already!)
- Setting a winning commercial sales strategy every quarter, every year (26/26 quota maker record)
- Sales Force Talent Review Process: rack & stack, retention, career gates
- Diagnosing 21 categories of sales force effectiveness
- Sales force winning structures: clinical vs. rep, span of control, coverage
- Sales Rep effectiveness measurements and improvement plans
- Sales Force Expansion, innovative models, scaling, coverage priorities, hiring profiles
- Lowering time to quota from new reps, training programs and procedures
- Sales Force turn over prevention plan
- Expensive management: car programs, dinner programs, national coverage
- Setting strategic priorities, special program with workshops -- finding the vital few that matter
- Creating very successful national and regional sales meetings, agendas
- Improving sales rep ranking system, President's Club, incentives, contests
Marketing Accelerator Programs
- Using the 6 Pillars of "Go To Market" planning for medical device launch
- Building recognition cultures
- Downstream & Gorilla Marketing Programs that work
Executive & Upper Management Accelerator Programs
- Regional Manager Effectiveness Programs - coaching in the field
- Mentoring & coaching high impact sales players (mentored over 40 sales leaders to date)
- Effective & improved forecasting from sales leaders
- Creating winning sales manager time & territory plan: one on ones vs group conference calls vs work in-the-field schedules. Key accounts vs. Rep time.
- Very impactful Board Member that can challenge all areas of strategy - commercial sales and operations
Other offerings
Fractional Chief Commercial Officer
Retain GuidePath Medical Group to successfully bridge the gap between business strategy, sales & marketing!
Successful Commercial Leader of multiple size revenue busine
- 0-100 M in Sales for a Single Product Launch, TWICE
- 0-3 M: CEO of Green OR, start up, FDA approval to Launch
- 18M-100M: Expanded, Led Strategy & Scaled EV3 in 3 years
- 38M-46M: Edwards Lifesciences Youngest VP of Sales, Slow Growth to Fast Growth
- 100M-500M: Led Epic Strategic Sales Expansion Winning Medtronic Fastest Growth Division, TWICE
- Revenue Growth to 1B: Leader of Global Sales Training - Japan, China, EU, LATHAM & USA
- 3M-12M: Led LATAM's Go Direct Initiative Winning Global Division of the Year
- 1M-4M: Led Canada Growth to #1 Canadian Division
- 1M-20M: Started Vascular Division of Covidien, Rapid Expansion Winning "Innovation Award"
- 20M-25M: Collaboration Selling Model, Leading Medtronic Heart Division Growth
- 125M: Complete Turn-Around from 11 Quarters of negative growth as AAA Chief Commercial Officer
- Commercial Strategy, Making Quota, Sales Force Expansion, Compensation Development and Scaling at all levels of Growth Companies
About GuidePath Medical Group
John's Successful Experience Will Improve Your Company's Performance
- Architect of more than 100 successful operational, compensation and quota plans at all levels of revenue
- Achieved operating plan 26 of 26 years and 37/40 quarters in ultra-competitive market
- Achieved 9 year CAGR of 25% sustained, outpacing the market every year
- Achieved lowest sales force turnover rates of < 5% annually over 10 years
- Senior leader on Medtronic Neuro Management Board: Set winning strategies for 6 years OVER plan strategic growth
- Responsible for Global Sales Training that resulted in improved sales globally to 1B (Americas, EU, Asia PAC, and LATHM
- Expert public speaker with experience in energizing a room of hundreds of attendees to go out and excel
GuidePath Medical Group's mission is to empower your company to soar!
"The beauty of empowering others is that your own power is not diminished in the process." - Andrew Carnegie
"Many receive advice, only the wise profit from it." - Benjamin Franklin
"Confidence is contagious; so is lack of confidence." - Vince Lombardi
“Don’t dwell on what went wrong. Instead, focus on what to do next. Spend your energies on moving forward toward finding the answer.” - Denis Waitley
About GuidePath Medical Group
Our Mission
Our Services
Our Services
At GuidePath Medical Group, our mission is to help medical device businesses thrive. We do this by providing comprehensive consulting services that are tailored to the unique needs of each client. Our team is committed to delivering top-notch results that exceed expectations.
Our Services
Our Services
Our Services
We offer a wide range of services at GuidePath Medical Group, including sales & marketing strategy, management mentoring, and much more. Our team has the expertise to help medical device businesses, no matter their size, to achieve their goals. Contact us now to learn more about what we offer.
Our Approach
Our Services
Our Approach
At GuidePath Medical Group, we take a collaborative approach to consulting. We work closely with our clients to understand their needs and develop solutions that are tailored to their unique challenges in the medical device industry. Our approach is transparent, results-driven, and designed to help medical device businesses succeed.
Our Clients
Our Services
Our Approach
We have had the privilege of working with many satisfied clients over the years. From startups to established businesses, we have helped businesses of all sizes achieve their goals.
What People are saying...
"John is a driver! Results are his middle name and measurement is what he is all about. He has strong intuition, believes in benchmarking to be the best and doesn't take excuses or maybe for an answer. If you ever have the pleasure of getting to work with John, Get ready to rock! You'll never regret getting to watch him in action."
- Betsy Allen, US Health Advisors
"I have met several Vice- President of Sales through the years. You stand out and are one of the best. It is not about sales volume and company size...it is about engagement, passion and above all, execution."
- Joe Almeida, CEO of Baxter, formerly CEO of Covidien
"John is the best commercial executive I have ever worked with in my career, not by a little, but by a lot."
- Brett Wall, Medtronic Executive
"You have a strong capability to identify what needs to be done, build an aspirational plan against it and put that plan into action in time that is enviable to all."
-Stacey Pugh, Medtronic Executive
"John's winning combination of tenacity, focus, and sheer charisma make hiim a potent ally in the world of business. As John is also someone I trust implicitly, I can confidently recommend him to anyone."
- Kevin Kinsey, Specialized Excutive - GTM
